If the demand outlook is stale, can we take the right supply actions?

I have often seen supply chain teams working on a demand outlook which was estimated many weeks ago. Is it still valid? Or has the demand pattern changed significantly.

That’s the reason the demand outlook needs to be as fresh as possible.

FMCG companies who have understood it refresh it every day.

Certain leading Quick Commerce companies refresh it every hour.

Google Maps does it continually.

Are you still using 6-8 week old demand outlook?

Time to get more agile…