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Why should we refresh the demand outlook more frequently?
Whenever we refresh the demand outlook, the models look at all the relevant demand data till then, decipher the patterns, and project the updated demand outlook.
What happens if we don’t refresh it for a long stretch? We are then blind to all the rich demand information assimilated in the intervening period. If we set the refresh frequency as monthly, as many companies do, we may be blind to as much as a month of the rich demand information!
We know that demand shifts occur pretty frequently. Many of these may be in our favour, offering a window of opportunity for us to exploit. If we play blind, we would completely miss these windows.
More frequent refreshes open up many more opportunities for us. If the supply operations are agile to capitalize on these windows, our revenue and profits would accelerate.
Others would envy and start calling us lucky! After all, luck is when preparation meets opportunity…