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Agility is a revenue accelerator.
Let’s compare two companies. The first company A is on the agility journey and has improved quite a bit in the recent past. Company B is the steady industry leader, recognized by peers for its best practices.
We know that the market opens several short windows of opportunity from time to time. When a significant competitor faces stock shortages. When the weather plays erratic. When a new sales channel takes off much faster than expected.
These windows are impossible to predict. We can exploit them only through early detection and faster response.
Company A detects these windows much earlier than company B, due to a strong Demand Sensing engine scanning the marketplace for early signals, much like a radar.
Company A also responds faster. Its backend operations are more flexible. There are no frozen schedules. Production run sizes are smaller. Vendor lead times are shorter. MOQ is lower. Production lines and vendors get their demand signals daily, informed by the Demand Sensing engine and dynamic replenishment.
Most of the windows of opportunity are captured by company A. The industry leader B is left wondering why its growth rate is much lower than its agile competitor.
Supply Chain agility is truly a revenue accelerator…