Email
sinha.rk.dr@gmail.com
Are you surprised by demand shifts?
Market context is getting more and more uncertain. Sales channels are proliferating with Ecommerce and Quick Commerce platforms getting more aggressive. Demand patterns keep shifting.
Do these demand shifts take you by surprise? A product growing exponentially on an Ecommerce platform starts plateauing. A new offering takes off brilliantly on a Quick Commerce platform. GT and MT channels start accelerating in certain geographies against our expectations.
You likely need Demand Sensing, the mechanism to track demand in various geographies for each platform. It can also give you near term prediction of how the demand patterns are expected to evolve. If a major unexpected shift happens, it will catch it fast and feed you with its likely implications.
There will, of course, be surprises on the demand side. But companies with Demand Sensing catch it much faster, helping them respond to these changes expeditiously.
How are you placed on your Demand Sensing journey?